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Banking · Audience Insights

A speaker from this leading bank went into a presentation as an expert but quickly realized the experience in the room was much higher than anticipated. So he turned the session into something even more valuable.

Method

When this speaker realized the content and approach he had prepared for his presentation was off the mark, he used the opportunity to have a conversation with the audience and generate valuable insights.

After each poll, he initiated a conversation with the members of the audience to find out why they had voted each way.

By using a series of polls, he generated value from the audience by asking interesting market research questions that would otherwise cost him thousands of dollars.

Results

As a result, the session benefited both speaker and the audience. Through new and valuable insights gleaned from the room, the expert was able to discover fresh information to share with his team and improve his own business.

Features used

Polls

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